Bio: Noura Al Mursi is a PhD candidate in Strategy and Management at Koç University, Istanbul. She serves as the Grant Holder Manager for COST Action 22120, “LeverAge,” focusing on advancing research in work and aging. Holding a research master’s degree in Management and Marketing with a specialization in Sustainability and Strategy for Industrial SMEs, Noura combines academic rigor with practical insights. With over 20 years of experience in business, management, and quality consulting, she is passionate about bridging the gap between academia and industry, particularly in the realms of sustainability and management.